Since the World Economic Forum Event in Dalian in 2017 that I attended, the VivaTech event in Paris was by far the most inspirational one I have been to.
As always, one is left wondering how “small” we are in
this world of break-neck speed disruption. But, what excited me more was 3
specific elements:
1. How
relevant the disruptions were and how focused they were in making people’s lives
easier?
2. Health
is the “Oil” industry and billionaires and trillionaires will come from this
space – On a lighter note, we might have Healthcare specialists owning football
clubs in a decade or two ;) Much like people who own oil fields today.
3. AXA
was the only insurer at the event and it made me very proud to see how relevant
our innovations are. We are clearly in the forefront of insurance disruption at
a scale significantly larger than what some others are aiming to achieve!
Health insurers today aspire to build strong health
services proposition encompassing care coordination
across different age groups/conditions, tele-health, new age clinical support
and more safer treatments. I was delighted to see many AXA supported start-ups
at the event. These range from VR to Doctor co-ordination to tele-medicine and
specific support services for patients (for e.g. Fertility treatments)
Here are some random examples I saw:
1.
Use
of technology and AI to really support customer experience (For e.g. Virtual
Hair Advisors)
2.
Use
of chatbots and AI to automate customer communication and experience
significantly (For e.g. guest services at Accor, Amazon contact centres, etc.)
3.
Sanofi
aiding elderly healthcare in a world increasingly moving away from traditional
family systems (covers a wide spectrum of detection and support services)
4.
Some
of the health solutions from apparels and wearable companies will definitely
help life expectancy, but customer experience still has some way to go. Imagine
walking around with sensors all over the body and reminders on a regular basis
on what we should do! The next phase of innovation for me would be to find the
balance between intervention and annoyance!
5.
Power
of mass customer acquisition and what that insight can do. Be it Facebook or
Google (Future of what a Google Home can do was pretty inspiring, but also left
wondering what impact it would have on people if they really don’t need to do
much after coming home from lights to music to even cooking
6.
Increased
focused on data privacy – One of the speakers mentioned more than 60 million
people have opted for their data to be purged every 3-months and Google doesn’t
really need it any longer as ML has already studied the behaviour
7.
High
precision robotics operations – As they become more commercial, their costs
will reduce drastically
8.
Physical
robots which have part evolved and part at where I saw them as a 8/9-year old
when my Dad gave me my 1st robot
With this level
of disruption all around, I can see 2 things happening
1.
The
one with customer data will rule the world! One can always say – who didn’t know
that ;) I never said I will say something you didn’t know. Ha ha ha J
2.
Innovation
will become more and more specific and target “micro” moments that are scalable
across multiple markets vs. all-encompassing innovations that are no different
to what we tried in the past (large scale ideas with no clear foundation)
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